分类目录归档:管理咨询

品牌可以资产化吗?


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管理活动源远流长,从碎片化的管理实践到形成一套比较完整的理论,进行有效的管理活动 … 继续阅读

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Digital Production 数字广告标准 – Stndrd_@


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damndigital 整理介绍了 B-Reel 牵头创建的 Stndrd_@ … 继续阅读

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顾客特性分析表


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Slogan 创作及赏析


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也许消费者并不知道自己记住的是这个品牌的Slogan,但这并不影响他们将自己理解 … 继续阅读

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品牌概念厘清


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“品牌”(Brand)一词源于古挪威语的“Brandr”,意思是“烧灼“或“打上 … 继续阅读

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