分类目录归档:模式研究

品牌可以资产化吗?


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管理活动源远流长,从碎片化的管理实践到形成一套比较完整的理论,进行有效的管理活动 … 继续阅读

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苹果亚马逊成功启示录:创造平台与生态系统


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《福布斯》杂志网络版撰稿人海顿·萨乌夫尼斯(Haydn Shaughnessy) … 继续阅读

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Digital Production 数字广告标准 – Stndrd_@


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damndigital 整理介绍了 B-Reel 牵头创建的 Stndrd_@ … 继续阅读

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洋河股份中档产品运作思路


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白酒作为极具中国特色的快消品,其品牌运作充满中国式的个性。 但,除去茅台、五粮液 … 继续阅读

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顾客特性分析表


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