分类目录归档:消费品

案例解析:可口可乐- 2008奥运营销


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可口可乐– 2008北京奥运“全球同畅爽,奥运共开怀”-营销活动案例 … 继续阅读

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尊尼获加 – 奇幻中秋


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当行走绅士遇到中国嫦娥,如何诠释一段不凡的浪漫邂逅?以“移动照相馆”行走天下的当 … 继续阅读

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哈根达斯 – 中秋 – 微电影


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中秋将至,难免引起人们对亲朋的思念之情。哈根达斯借此档期,于9月11日推出微电影 … 继续阅读

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Heineken喜力啤酒 – TVC – The Switch


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喜力啤酒在过去的一段时间一直沿着“男人的尖叫”方向前进,作品都出自于TBWA。从 … 继续阅读

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可口可乐 – 户外广告 – 世界环保日


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美洲巴西可口可乐曾在五月份为6月5日世界环境日做过一则宣传平面广告。 可口可乐在 … 继续阅读

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