标签归档:苹果公司

苹果亚马逊成功启示录:创造平台与生态系统


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《福布斯》杂志网络版撰稿人海顿·萨乌夫尼斯(Haydn Shaughnessy) … 继续阅读

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广告赏析-IPod Shuffle


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苹果公司的iPod Shuffle有四款:iRun,iCommute,iRela … 继续阅读

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苹果公司平面广告 – 1980s


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1980 – Ben Franklin

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苹果公司平面广告 – 1970s


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1977 – Apple2

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苹果公司的产品战略新动向


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苹果公司习惯推出跨时代的产品颠覆既有市场,也习惯面向中高端的中产阶层以上的人群。 … 继续阅读

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