分类目录归档:品牌组织
品牌管理理论回溯
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一、品牌形象理论的诞生 20世纪50年代以前,就全球而言,产品处于短缺时代,市场 … 继续阅读
发表在 品牌组织
标签为 David Ogilvy, Kevin Lane Keller, Philip Kotler, 凯文·凯勒, 品牌定位理论, 品牌形象理论, 品牌管理理论, 品牌资产理论, 大卫.A.艾克, 大卫·奥格威, 菲利普·科特勒
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品牌为什么重要
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一、品牌是产品品质的延伸。 我们可以肯定品牌是产品品质的延伸,我们已经无法单纯 … 继续阅读
品牌概念厘清
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“品牌”(Brand)一词源于古挪威语的“Brandr”,意思是“烧灼“或“打上 … 继续阅读
苹果公司的产品战略新动向
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苹果公司习惯推出跨时代的产品颠覆既有市场,也习惯面向中高端的中产阶层以上的人群。 … 继续阅读
苹果公司富媒体广告
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