分类目录归档:品牌组织

品牌管理理论回溯


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一、品牌形象理论的诞生 20世纪50年代以前,就全球而言,产品处于短缺时代,市场 … 继续阅读

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品牌为什么重要


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一、品牌是产品品质的延伸。  我们可以肯定品牌是产品品质的延伸,我们已经无法单纯 … 继续阅读

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品牌概念厘清


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“品牌”(Brand)一词源于古挪威语的“Brandr”,意思是“烧灼“或“打上 … 继续阅读

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苹果公司的产品战略新动向


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苹果公司习惯推出跨时代的产品颠覆既有市场,也习惯面向中高端的中产阶层以上的人群。 … 继续阅读

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苹果公司富媒体广告


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