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来自意大利名酒金百利 (Campari)的几则平面。几何色块的运用营造出灯红酒绿、莺歌欢场的想象,文案更像是一位阅尽世间百态的老者所言,带着些哲学意味。既为名酒,自然和啤酒们的狂欢喧闹不同,就要那么一股大家风范。
Consult yourself if you have any questions.
有何困惑,问问自己的心。
Drink with moderation, charm and style.
带着节制、魅力和风格,喝吧。
Some follow the trend, others meet up for a drink with it.
有些人追逐流行,有些人杯子里装的就是流行。
Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Agency Producer: Sergio Palermo
Illustrators: Christian Montenegro, Pablo Bisoglio
Typographer: Pogo
Account Executive: Martina Ivancevic
Published: July 2012