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安踏为借CBA拉动终端销售氛围而作的主题活动，通过新颖有趣的鞋盒、鞋架设计，吸引用户关注，拉动消费，貌似效果不错噢！
中文版设计：
英文版设计：
Service：sports
Title：Anta “Shoebox” installation
Category：Graphic
Design Company：JWT Shanghai
Subcategory：Point Of Purchase – campaign
Creative Concept Background : Anta as the official partner of CBA, launched a few player limited edition shoes, respectively for Li Xiaoxu, Tang Zhengdong, Zhou Pent. We need promote those shoes at retail. This is not only to promote the product, but also to promote the CBA players spirit and inspire consumers.
Solution: Based on 3 players’ different individual style, we produced the retail display by the real shoe box. The concept called “Release”. So consumer saw that each player’s spirit being released from the Anta shoe box.
Result: This campaign drove sales significantly at retail and also inspired basketball lovers hugely.
Credits Creative Direct: Yang Yeo, Elvis Chau, Terence Leong
Art Director: Zhang Chao
Copy: Salome Zhang
Client Service: Edward Dai
I/C Grapher: Casper Franken (SHOTOPOP)
Photographer: Jonathan Tay, RJ Teo (CLIQ)
Production House: CLIQ Asia Ltd
