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一个田野试验，一个关于社会发展的思考：在非常拥挤的秘鲁利马区（Lima district in Peru），可口可乐特意留下了一个装有100美金的钱包，考验人的诚实度。话说秘鲁人还是很诚实的，70%的人把钱包送了回来。意外的是，在主人家中有一个欢乐派对在等着拾金不昧者噢！
这个活动在多个国家和地区进行了尝试。
Credits:
Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
