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Coca-Cola – 交互活动 – Papertweetos：
微薄是自由的自媒体，满足每个人都拥有的讲故事的冲动：有料要爆！
2012伦敦奥运会在即，各大品牌也早早的开始奥运营销试水。可口可乐最近就尝试了一个 Twitter 的另类玩儿法。创意不是新鲜的，玩法也不复杂：网友们在微博上对特定话题进行评论发言，之后可口可乐将会把这些微博一一打印成纸条，于是在现场，球迷们就可以尽情地抛洒自己的情绪了。
Agency : Ogilvy & Mather, Buenos Aires, Argentina
Advertiser: The Coca-Cola Company
Brand name: Coca-cola
Product: Coca-cola
Agency: Ogilvy & Mather Argentina
Country: Argentina
Category: Non-alcoholic drinks
Time：Mar 2012
Credits & Description:
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Creative Director: Federico Garcia
Interactive Creative Directors: Gastón Schaefer, Martín Garrocho
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Additional credits: Ramiro Dirube, Pablo Endler, Sol Garros, Jose Cardelli, Pedro Dufou, Karina Aiello
