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背景音乐改编自1999年法国、尼泊尼、瑞士和英国四国合作电影《Himalaya 喜马拉雅 – l’enfance d’un chef》的原声音乐《La Mort De Lhapka》，表演者是 Bruno Coulais，《Himalaya 喜马拉雅》是 Jacques Perrin 雅克.贝汉导演的“天.地.人 生命三部曲”之一：《迁徙的鸟》、《微观世界》和《喜马拉雅》。
《La Mort De Lhapka》：
笔者曾经写过的乐评：
La Mort De Lhapka，听到哭。
天高云淡，人们追逐太阳奔走，烈风撕扯喉咙，血在燃烧。
造化不仁，苍生如尘，蹒跚与世事艰辛，仍有人谨守方寸。
什么是幸福，什么是安宁？
天地无语，唯有远方残阳悲怜的凝视。
树就在那儿，要耗尽一生去朝拜，见到才知何如。
与此同时，Shangri-La Hotel Group 还更新了其平面广告，整个系列包括三个主题：
怀抱篇：
温暖篇：
知音篇：
The campaign, developed by Ogilvy & Mather, Hong Kong, says- There’s no greater act of hospitality than to embrace a stranger as one’s own.
The campaign symbolically portrays the idea of hospitality. So, what we can see here is a different campaign for a hotel.
CREDITS：
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative director: Pierre Desfretier
Art directors: Pierre Desfretier, Genevieve Hardy
Copywriters: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Producer: James Brook-Partridge
Account servicing: Adam O’Conor, Laura Le Roy
Planning: Catherine Moustou
Music composer: Bruno Coulais
Production company: Quad Productions
Director: Bruno Aveillan
Media agency: Maxus
Via: Ads of the world
CAMPAIGN CREDENTIALS:
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Art Director: Pierre Desfretier, Genevieve Hardy
Copywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Account Manager: Adam O’Conor, Laura Le Roy
活动名称: 至善盛情,源自天性
客户: 香格里拉酒店集团
代理公司: 奥美广告香港
客户服务: Adam O’Conor, Laura Le Roy
策划: Catherine Moustou
创意总监: Pierre Desfretier
艺术指导: Pierre Desfretier, Genevieve Hardy
文案: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
制片人: James Brook-Partridge
电视广告导演: Bruno Aveillan
音乐作曲: Bruno Coulais
制作团队: Quad Productions
媒体采购: Maxus
投放渠道: TV, Cinema, In-flight, Magazines, Online, Airport
