分类目录归档：广告
Momentum – 皇冠假日酒店 – 功成·旅就
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近日，洲际酒店集团旗下的高端酒店品牌–皇冠假日酒店及度假村，启动了名为‘TRAV … 继续阅读
尊尼获加 – 信念 – 残奥会营销
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为配合2012年伦敦残奥会的到来，尊尼获加发布了以“信念”为主题的广告活动，同样 … 继续阅读
中国环境保护协会 – 山非山，水非水
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文案： 山非山，水非水/工业污染 山穷水尽/全球变暖 还我山水/尾气污染 广告代 … 继续阅读
广告创意法则：夸张的突出卖点功能
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案例：相机-NIKON-人脸对焦功能 文案：The NIKON S60.Dete … 继续阅读
哈雷戴维森 – 你就是它的灵魂
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一个世纪以来，哈雷戴维森一直是自由大道、原始动力和美好时光的代名词。 熟悉哈雷的 … 继续阅读