分类目录归档:行业营销
广告创意法则:夸张的突出卖点功能
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案例:相机-NIKON-人脸对焦功能 文案:The NIKON S60.Dete … 继续阅读
哈雷戴维森 – 你就是它的灵魂
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一个世纪以来,哈雷戴维森一直是自由大道、原始动力和美好时光的代名词。 熟悉哈雷的 … 继续阅读
可口可乐 – 快乐的笑脸
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Coca-Cola open happiness. Advertising Ag … 继续阅读
可口可乐 – 简洁的户外创意
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这款拥有简单线条的极简设计甚至省略了商标的可口可乐户外宣传海报,不仅是对“简约至 … 继续阅读
JACK DANIELS 杰克丹尼 – Live freely, drink sensibly
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在 JACK DANIELS 杰克丹尼 的网站上有这样一段话,不失为风格告白: … 继续阅读