Coca-Cola 可口可乐 – 终端陈列创意 – 倒三角

发表于星期六, 2012年03月10日由刘晓东

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Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Directors: Mon Pineda, Farlet Vale, Steph Mangalindan
Copywriters: Therese Endriga, Cey Enriquez
Published: 2009

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Coca-Cola 可口可乐 – 户外平面广告创意 – Drinking Straw 吸管

发表于星期六, 2012年03月10日由刘晓东

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Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl

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Nissan Versa – Gyroscope – iAd试驾广告

发表于星期六, 2012年03月10日由刘晓东

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世界第一支利用 iPhone 的 Gyroscope 技术的 iAd 广告，360度沉浸式试驾体验。

Advertising Agency: TBWA\Chiat\Day, Los Angeles
Vice President / Marketing Communications: Jon Brancheau
Director / Marketing Communications: Bill Peffer
Senior Manager / Marketing Communications: Phil O’Connor
Sr. Planner, Marketing Communications: Mike Awdish
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: Garman Yip, John Figone
Senior Art Director: Andrew Reizuch
Senior Copywriter: Cat Edwards
Managing Director: Jon Castle
Account Director: Craig Werwa
Management Supervisor: Lisa Togami
Account

发表在 互动营销, 其他行业/品牌, 广告 | 标签为 , , , | Nissan Versa – Gyroscope – iAd试驾广告已关闭评论

Heineken – 交互活动 – U-code（QR-code）

发表于星期六, 2012年03月10日由刘晓东

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Credits:

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska

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Coca-Cola Zero – 在线游戏 – Artık Her Şey Mümkün

发表于星期六, 2012年03月10日由刘晓东

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来自土耳其创意机构C-Section为零度可口可乐作了一个香车美女在线洗车游戏。三个尤物加上兰博基尼Gallardo LP 550-2 Valentino Balboni，让人垂涎欲滴啊！
洗车过程中美女们会溅起一些泡沫到你的屏幕上面，之后改为一个女孩向你吹泡泡，你需要搽掉或击碎泡沫。
最后是评分和抽奖环节。当然还有一些延展的下载资料如：壁纸和屏保，

相关网址: http://www.artikherseymumkun.com/

Client: Coca-Cola
Project: Artık Her Şey Mümkün
Agency: C-Section Turkey

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