作者归档：刘晓东
商业模式观察之愤怒的小鸟
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愤怒的小鸟：小游戏的大生意 开发者：芬兰公司RovioMo－bile 模式亮点： … 继续阅读
商业模式观察之一分钟诊所
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一分钟诊所 （MinuteClin－ic）：像卖快餐一样治病 … 继续阅读
品牌管理理论回溯
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一、品牌形象理论的诞生 20世纪50年代以前，就全球而言，产品处于短缺时代，市场 … 继续阅读
发表在 品牌组织
标签为 David Ogilvy, Kevin Lane Keller, Philip Kotler, 凯文·凯勒, 品牌定位理论, 品牌形象理论, 品牌管理理论, 品牌资产理论, 大卫．A．艾克, 大卫·奥格威, 菲利普·科特勒
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品牌为什么重要
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一、品牌是产品品质的延伸。 我们可以肯定品牌是产品品质的延伸，我们已经无法单纯 … 继续阅读
品牌概念厘清
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“品牌”(Brand)一词源于古挪威语的“Brandr”，意思是“烧灼“或“打上 … 继续阅读