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{"id":68,"date":"2010-01-02T18:18:56","date_gmt":"2010-01-02T10:18:56","guid":{"rendered":"http:\/\/www.tmter.com\/?p=68"},"modified":"2010-03-08T20:09:38","modified_gmt":"2010-03-08T12:09:38","slug":"%e7%bd%91%e7%bb%9c%e5%b9%bf%e5%91%8a%e7%9b%b8%e5%85%b3%e6%9c%af%e8%af%ad%e9%9b%86%e9%94%a6","status":"publish","type":"post","link":"http:\/\/www.tmter.com\/?p=68","title":{"rendered":"\u7f51\u7edc\u5e7f\u544a\u76f8\u5173\u672f\u8bed\u96c6\u9526"},"content":{"rendered":"

CPA (Cost-per-Action) \uff1a\u6bcf\u6b21\u884c\u52a8\u7684\u8d39\u7528\uff0c\u5373\u6839\u636e\u6bcf\u4e2a\u8bbf\u95ee\u8005\u5bf9\u7f51\u7edc\u5e7f\u544a\u6240\u91c7\u53d6\u7684\u884c\u52a8\u6536\u8d39\u7684\u5b9a\u4ef7\u6a21\u5f0f\u3002\u5bf9\u4e8e\u7528\u6237\u884c\u52a8\u6709\u7279\u522b\u7684\u5b9a\u4e49\uff0c\u5305\u62ec\u5f62\u6210\u4e00\u6b21\u4ea4\u6613\u3001\u83b7\u5f97\u4e00\u4e2a\u6ce8\u518c\u7528\u6237\u3001\u6216\u8005\u5bf9\u7f51\u7edc\u5e7f\u544a\u7684\u4e00\u6b21\u70b9\u51fb\u7b49\u3002<\/p>\n

CPC (Cost-per-click) \uff1a\u6bcf\u6b21\u70b9\u51fb\u7684\u8d39\u7528\u3002\u6839\u636e\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u6536\u8d39\u3002\u5982\u5173\u952e\u8bcd\u5e7f\u544a\u4e00\u822c\u91c7\u7528\u8fd9\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u3002<\/p>\n

CPM\uff08Cost per Thousand Impressions\uff09\uff1a\u6bcf\u5343\u6b21\u5370\u8c61\u8d39\u7528\u3002\u5e7f\u544a\u6761\u6bcf\u663e\u793a1000\u6b21\uff08\u5370\u8c61\uff09\u7684\u8d39\u7528\u3002CPM\u662f\u6700\u5e38\u7528\u7684\u7f51\u7edc\u5e7f\u544a\u5b9a\u4ef7\u6a21\u5f0f\u4e4b\u4e00\u3002<\/p>\n

CPO (Cost-per-Order) \uff1a\u4e5f\u79f0\u4e3aCost-per-Transaction\uff0c\u5373\u6839\u636e\u6bcf\u4e2a\u8ba2\u5355\/\u6bcf\u6b21\u4ea4\u6613\u6765\u6536\u8d39\u7684\u65b9\u5f0f\u3002<\/p>\n

PPC\uff08Pay-per-Click\uff09\uff1a\u662f\u6839\u636e\u70b9\u51fb\u5e7f\u544a\u6216\u8005\u7535\u5b50\u90ae\u4ef6\u4fe1\u606f\u7684\u7528\u6237\u6570\u91cf\u6765\u4ed8\u8d39\u7684\u4e00\u79cd\u7f51\u7edc\u5e7f\u544a\u5b9a\u4ef7\u6a21\u5f0f\u3002<\/p>\n

PPL\uff08Pay-per-Lead\uff09\uff1a\u6839\u636e\u6bcf\u6b21\u901a\u8fc7\u7f51\u7edc\u5e7f\u544a\u4ea7\u751f\u7684\u5f15\u5bfc\u4ed8\u8d39\u7684\u5b9a\u4ef7\u6a21\u5f0f\u3002\u4f8b\u5982\uff0c\u5e7f\u544a\u5ba2\u6237\u4e3a\u8bbf\u95ee\u8005\u70b9\u51fb\u5e7f\u544a\u5b8c\u6210\u4e86\u5728\u7ebf\u8868\u5355\u800c\u5411\u5e7f\u544a\u670d\u52a1\u5546\u4ed8\u8d39\u3002\u8fd9\u79cd\u6a21\u5f0f\u5e38\u7528\u4e8e\u7f51\u7edc\u4f1a\u5458\u5236\u8425\u9500\u6a21\u5f0f\u4e2d\u4e3a\u8054\u76df\u7f51\u7ad9\u5236\u5b9a\u7684\u4f63\u91d1\u6a21\u5f0f\u3002<\/p>\n

PPS\uff08Pay-per-Sale\uff09\uff1a\u6839\u636e\u7f51\u7edc\u5e7f\u544a\u6240\u4ea7\u751f\u7684\u76f4\u63a5\u9500\u552e\u6570\u91cf\u800c\u4ed8\u8d39\u7684\u4e00\u79cd\u5b9a\u4ef7\u6a21\u5f0f \u3002<\/p>\n

CPTM (Cost per Targeted Thousand Impressions) \uff1a\u7ecf\u8fc7\u5b9a\u4f4d\u7684\u7528\u6237\uff08\u5982\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u5b9a\u4f4d\uff09\u7684\u5343\u6b21\u5370\u8c61\u8d39\u7528\u3002CPTM\u4e0eCPM\u7684\u533a\u522b\u5728\u4e8e\uff0cCPM\u662f\u6240\u6709\u7528\u6237\u7684\u5370\u8c61\u6570\uff0c\u800cCPTM\u53ea\u662f\u7ecf\u8fc7\u5b9a\u4f4d\u7684\u7528\u6237\u7684\u5370\u8c61\u6570\u3002<\/p>\n

SP(Sales Promotion\uff09\uff1a\u8d85\u5e02\u7684\u9500\u552e\u4fc3\u9500\u5305\u62ec\u5404\u79cd\u5c5e\u4e8e\u77ed\u671f\u6027\u7684\u523a\u6fc0\u5de5\u5177\uff0c\u7528\u4ee5\u523a\u6fc0\u987e\u5ba2\u8f83\u8fc5\u901f\u6216\u5927\u91cf\u7684\u5728\u5546\u5e97\u8d2d\u4e70\u5546\u54c1\u3002\u5982\u679c\u8bf4\u5e7f\u544a\u4fc3\u9500\u63d0\u4f9b\u4e86\u5728\u8be5\u5546\u5e97\u8d2d\u4e70\u5546\u54c1\u7684\u7406\u7531\uff0c\u90a3\u4e48\u9500\u552e\u4fc3\u9500\u5219\u63d0\u4f9b\u4e86\u8d2d\u4e70\u7684\u523a\u6fc0\u3002<\/p>\n

POP\uff08Point of Purchase Advertising\uff09\uff1a\u610f\u4e3a\u5e97\u9762\u5e7f\u544a\u3001\u552e\u70b9\u5e7f\u544a\uff0c\u662f\u6307\u5728\u5546\u54c1\u8d2d\u4e70\u573a\u6240\u3001\u96f6\u552e\u5546\u5e97\u7684\u5468\u56f4\u3001\u5165\u53e3\u3001\u5185\u90e8\u4ee5\u53ca\u6709\u5546\u54c1\u7684\u5730\u65b9\u8bbe\u7f6e\u7684\u5e7f\u544a\u3002<\/p>\n

DM\uff08Direct mail\uff09\uff1a\u662f\u4e00\u79cd\u6563\u53d1\u7ed9\u987e\u5ba2\u7684\u5feb\u8baf\u5546\u54c1\u5e7f\u544a\u5355\uff0c\u901a\u5e38\u75318\u5f00\u621616\u5f00\u5e7f\u544a\u7eb8\u6574\u53cd\u9762\u5f69\u8272\u5370\u5237\u800c\u6210\uff0c\u5e02\u8d85\u5e02\u7684\u4e00\u79cd\u91cd\u8981\u4fc3\u9500\u65b9\u5f0f\u3002 \u901a\u8fc7\u6709\u6548\u7684DM \u53ef\u4ee5\u4ecb\u7ecd\u65b0\u54c1\uff0c\u5438\u5f15\u53ca\u589e\u52a0\u65b0\u987e\u5ba2\uff0c\u63d0\u9ad8\u5ba2\u6d41\u91cf\uff0c\u6269\u5927\u8425\u4e1a\u989d\uff0c\u63d0\u9ad8\u6bdb\u5229\u7387\u3002<\/p>\n

CPS(Cot Per Sales)\uff1a\u4ee5\u5b9e\u9645\u9500\u552e\u4ea7\u54c1\u6570\u91cf\u6765\u6362\u7b97\u5e7f\u544a\u520a\u767b\u91d1\u989d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

CPA (Cost-per-Action) \uff1a\u6bcf\u6b21\u884c\u52a8\u7684\u8d39\u7528\uff0c\u5373\u6839\u636e\u6bcf\u4e2a\u8bbf\u95ee\u8005\u5bf9 … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,21],"tags":[49],"_links":{"self":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/68"}],"collection":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68"}],"version-history":[{"count":2,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":156,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/68\/revisions\/156"}],"wp:attachment":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}