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{"id":46,"date":"2010-03-02T17:48:56","date_gmt":"2010-03-02T09:48:56","guid":{"rendered":"http:\/\/www.tmter.com\/?p=46"},"modified":"2010-03-08T21:24:47","modified_gmt":"2010-03-08T13:24:47","slug":"doubleclick-%e7%bd%91%e5%b9%85%e5%b9%bf%e5%91%8a%e7%9a%84%e7%8e%8b%e8%80%85","status":"publish","type":"post","link":"http:\/\/www.tmter.com\/?p=46","title":{"rendered":"\u5e7f\u544a\u7814\u7a76-DoubleClick \u7f51\u5e45\u5e7f\u544a\u7684\u738b\u8005"},"content":{"rendered":"
\u2014\u2014\u7f51\u7edc\u5e7f\u544a\u672c\u7eaa\u4e4b\u4e00<\/div>\n
\u00a0<\/div>\n
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DoubleClick\u7684\u53e6\u4e00\u4e2a\u6279\u8bc4\u662f\u56e0\u4e3a\u6a21\u5f0f\u7684\u843d\u540e\u3002\u6a2a\u5e45\u5e7f\u544a\u7684\u89c2\u5ff5\u79fb\u690d\u81ea\u4f20\u7edf\u7eb8\u5a92\uff0c\u7eb8\u5a92\u4e0a\u7684\u5e7f\u544a\u4ee5\u5f69\u8272\u3001\u753b\u9762\u7b49\u7b49\u5438\u5f15\u9605\u8bfb\u8005\u3002\u5728\u4e92\u8054\u7f51\u53d1\u5c55\u7684\u521d\u671f\uff0c\u7f51\u7edc\u5e7f\u544a\u7167\u642c\u4e86\u7c7b\u4f3c\u7684\u6a21\u5f0f\u3002<\/span>\u5e7f\u544a\u5546\u7ade\u76f8\u5236\u4f5c\u8272\u5f69\u7eda\u4e3d\u7684\u6a2a\u5e45\u5e7f\u544a\u56fe\u7247\uff0c\u4ee5\u53ca\u5438\u5f15\u4eba\u7684\u52a8\u753b\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u6ce8\u610f\u3002\u4f46\u5f53\u521d\u8ba1\u7b97\u673a\u7684\u5904\u7406\u80fd\u529b\u4ee5\u53ca\u7f51\u7edc\u7684\u5e26\u5bbd\u6210\u4e3a\u4e86\u6a2a\u5e45\u5e7f\u544a\u53d1\u5c55\u7684\u81f4\u547d\u7684\u95e8\u69db\uff0c\u6a2a\u5e45\u5e7f\u544a\u7684\u56fe\u7247\u548cFlash\u56e0\u8f83\u5927\u7684\u4f53\u79ef\u800c\u59a8\u788d\u7528\u6237\u6b63\u5e38\u7684\u51b2\u6d6a\uff0c\u534e\u4e3d\u7684\u89c6\u89c9\u6548\u679c\u4e5f\u8ba9\u9875\u9762\u53d8\u7684\u5f02\u5e38\u7684\u4e0d\u548c\u8c10\u3002<\/div>\n
DoubleClick\u7684\u5e7f\u544a\u6210\u7ee9\u8ba9\u4eba\u4eec\u610f\u8bc6\u5230\u5e7f\u544a\u5c06\u662f\u4e92\u8054\u7f51\u7684\u4e3b\u8981\u76c8\u5229\u6a21\u5f0f\u4e4b\u4e00\uff0c\u800cDoubleClick\u6240\u9762\u4e34\u7684\u95ee\u9898\uff0c\u4e5f\u8ba9\u4eba\u4eec\u5f00\u59cb\u601d\u8003\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u65b0\u6a21\u5f0f\u3002<\/span>\u5982\u4f55\u624d\u53ef\u4ee5\u9488\u5bf9\u4f7f\u7528\u8005\u7684\u5174\u8da3\u63a8\u9001\u5e7f\u544a\uff0c\u6700\u5927\u9650\u5ea6\u523a\u6fc0\u6d88\u8d39\uff0c\u63d0\u4f9b\u975e\u8425\u5229\u7f51\u7ad9\u5e7f\u544a\u8425\u6536\uff0c\u800c\u540c\u65f6\u907f\u514d\u4e0a\u8ff0\u7684\u95ee\u9898\uff1f<\/div>\n
2003\u5e74Overture\u516c\u53f8\uff08\u73b0\u5df2\u4e3aYahoo!\u6536\u8d2d\uff09\u7387\u5148\u5728\u7f51\u7edc\u5e7f\u544a\u9886\u57df\u5360\u5f97\u5148\u673a\uff0c\u63a8\u51fa\u201c\u5185\u5bb9\u5173\u8054\u5e7f\u544a\u201d\u670d\u52a1\u3002\u300aBusiness 2.0\u300b\u7f51\u7ad9\u64b0\u6587\u5bf9\u8fd9\u4e00\u65b0\u7684\u7a81\u7834\u8fdb\u884c\u4e86\u5206\u6790\uff0c\u4e1a\u754c\u751a\u81f3\u6709\u4eba\u8bc4\u4ef7\u201c\u8fd9\u5c06\u662f\u4e00\u6b21\u65b0\u7684\u9769\u547d\u201d\u3002\u4e4b\u540e\uff0cGoogle\u501f\u9274\u6b64\u6a21\u5f0f\u63a8\u51fa\u4e00\u79cd\u540d\u4e3a\u201c\u5185\u5bb9\u9501\u5b9a\u5e7f\u544a\u201d\u7684\u670d\u52a1\uff0c\u8fd9\u5c31\u662f\u8457\u540d\u7684\u201cAdSense\u201d\u7684\u524d\u8eab\u670d\u52a1\u3002Overture\u5e7f\u544a\u548cGoogle AdSense\u7684\u6700\u5927\u7279\u8272\uff0c\u5728\u4e8e\u626c\u5f03\u4e86\u4f20\u7edf\u534e\u4e3d\u7684\u6a2a\u5e45\u5e7f\u544a\uff0c\u6539\u7528\u6587\u5b57\u5e7f\u544a\uff0c\u51cf\u8f7b\u4f7f\u7528\u8005\u7684\u89c6\u89c9\u8d1f\u62c5\uff0c\u5e76\u907f\u514d\u7834\u574f\u7f51\u7ad9\u7684\u6574\u4f53\u89c6\u89c9\u8bbe\u8ba1\uff0c\u4e14\u4f7f\u5e7f\u544a\u7684\u64ad\u9001\u66f4\u5177\u5f39\u6027\uff08\u53ef\u6a2a\u53ef\u76f4\uff0c\u5185\u5bb9\u6613\u8c03\u6574\uff09\u3002Google AdSense\u4ea6\u540c\u65f6\u626c\u5f03\u4ee5Cookies\u957f\u671f\u6536\u96c6\u4f7f\u7528\u8005\u8d44\u6599\u7684\u65b9\u5f0f\uff0c\u9488\u5bf9\u4f7f\u7528\u8005\u7684\u5174\u8da3\u64ad\u653e\u5e7f\u544a\uff0c\u6839\u636e\u7528\u6237\u67e5\u9605\u3001\u4f20\u64ad\u7684\u7f51\u9875\u5185\u5bb9\u64ad\u653e\u76f8\u5173\u7684\u5e7f\u544a\u3002\u8fd9\u4f7f\u7f51\u7edc\u5e7f\u544a\u4ece\u4ee5\u4f7f\u7528\u8005\u5174\u8da3\u4e3a\u5bfc\u5411\uff0c\u8f6c\u4ee5\u53d7\u64ad\u7f51\u7ad9\u5185\u5bb9\u4e3a\u5bfc\u5411\uff0c\u907f\u514d\u6389\u76d1\u89c6\u4f7f\u7528\u8005\u4e0a\u7f51\u7684\u4e89\u8bae\uff0c\u5e76\u66f4\u80fd\u64ad\u51fa\u9488\u5bf9\u4f7f\u7528\u8005\u6d4f\u89c8\u5f53\u65f6\u5f53\u4e0b\u7684\u5174\u8da3\uff0c\u4ea6\u7b26\u5408\u7f51\u7ad9\u5185\u5bb9\u7684\u5e7f\u544a\u3002<\/div>\n
\u540c\u65f6\uff0cGoogle AdSense\u670d\u52a1\u4ea6\u8ba9\u4e00\u822c\u4eba\u4f7f\u7528\u8005\u53ef\u81ea\u884c\u6ce8\u518c\u53d7\u64ad\u5e7f\u544a\uff0c\u5b9a\u671f\u7ed3\u6e05\u5e7f\u544a\u6536\u5165\uff0c\u4e0d\u9700\u4e0e\u5e7f\u544a\u516c\u53f8\u5f53\u9762\u8054\u7edc\u3001\u7ed3\u5e10\u3002\u8fd9\u4f7f\u5f97Google AdSense\u5f00\u59cb\u5927\u53d7\u4e00\u822c\u975e\u8425\u5229\u4e2a\u4eba\u5c0f\u7ad9\u6b22\u8fce\uff0c\u62a2\u5360\u4e86\u5927\u91cf\u4ee5\u5f80DoubleClick\u65e0\u6cd5\u8fdb\u5165\u7684\u4e2a\u4eba\u5c0f\u7ad9\u5e02\u573a\u3002<\/div>\n
2005\u5e74\uff0cDoubleClick\u4ee511\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u88ab\u79c1\u52df\u6295\u8d44\u516c\u53f8Hellman &Friedman\u6536\u8d2d\u3002\u6b64\u5916\uff0cJMI Management\u4e5f\u662fDoubleClick\u7684\u8054\u5408\u6295\u8d44\u8005\u30022006\u5e743\u6708\uff0cDoubleClick\u6b63\u5f0f\u59d4\u6258\u6469\u6839\u65af\u5766\u5229\u4e3a\u5176\u5236\u5b9a\u7b79\u8d44\u65b9\u6848\uff0c\u5176\u4e2d\u5305\u62ec\u4e0a\u5e02\u8ba1\u5212\u3002\u81ea\u90a3\u4e4b\u540e\uff0c\u6709\u5173DoubleClick\u5c06\u88ab\u6536\u8d2d\u7684\u4f20\u95fb\u6210\u4e3a\u4e86\u4e1a\u754c\u5173\u6ce8\u7684\u7126\u70b9\uff0cGoogle\u3001\u5fae\u8f6f\u3001\u96c5\u864e\u548c\u65f6\u4ee3\u534e\u7eb3\u65d7\u4e0b\u7684AOL\u90fd\u662f\u6f5c\u5728\u7684\u6536\u8d2d\u8005\u30022006\u5e74\u5e95\uff0cGoogle\u6536\u8d2d\u4e86DoubleClick\uff0cDoubleClick\u4e0d\u518d\u63d0\u4f9b\u6a2a\u5e45\u5e7f\u544a\u670d\u52a1\uff0c\u4e00\u4e2a\u65f6\u4ee3\u7ed3\u675f\u4e86\u3002\u6536\u8d2dDoubleClick\u5bf9Google\u7684\u610f\u4e49\u662f\u6df1\u8fdc\u7684\uff0c\u6536\u8d2d\u7684\u80cc\u540e\u5176\u5b9e\u662f\u4e92\u8054\u7f51\u5f62\u6001\u3001\u6e20\u9053\u548c\u67b6\u6784\u7684\u53d8\u5316\u3002Google\u4e0d\u518d\u4ec5\u662f\u5168\u7403\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u8fd8\u662f\u6700\u5927\u7684\u7f51\u7edc\u5e7f\u544a\u516c\u53f8\u3002DoubleClick\u4e4b\u524d\u5df2\u4e0e\u5168\u7403\u4e0a\u5343\u5bb6\u4f18\u79c0\u53d1\u884c\u5546\u5efa\u7acb\u4e86\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u8fd9\u4e5f\u4e3aGoogle\u4e4b\u540e\u5728\u7f51\u7edc\u5e7f\u544a\u65b9\u9762\u7684\u53d1\u5c55\u63d0\u4f9b\u4e86\u6709\u529b\u652f\u6301\u3002<\/div>\n
DoubleClick\u7684\u6838\u5fc3\u6280\u672f\u662f\u5176\u4e13\u6709\u7684DART(Dynamic Advertising Reporting Targeting)\u201c\u52a8\u6001\u5e7f\u544a\u62a5\u544a\u4e0e\u76ee\u6807\u5b9a\u4f4d\u201d\u6280\u672f\u3002<\/span>DART\u7cfb\u5217\u4ea7\u54c1\u5305\u62ec\uff1a<\/div>\n
1\u3001MediaVisor<\/div>\n
MediaVisor\u662f\u9488\u5bf9\u7f51\u7edc\u5e7f\u544a\u7b56\u5212\u3001\u91c7\u8d2d\u53ca\u8425\u9500\u7ba1\u7406\u800c\u63a8\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/div>\n
2\u3001\u9488\u5bf9\u5e7f\u544a\u5546\u7684DART(DFA)<\/div>\n
DFA\u662f\u57fa\u4e8eWeb\u7684\u5e7f\u544a\u7ba1\u7406\u548c\u670d\u52a1\u5e94\u7528\u8f6f\u4ef6\u3002<\/div>\n
3\u3001\u9488\u5bf9\u51fa\u7248\u5546\u7684DART(DFP)<\/div>\n
DFP\u4e5f\u662f\u57fa\u4e8eWeb\u7684\u5e7f\u544a\u7ba1\u7406\u548c\u670d\u52a1\u5e94\u7528\u8f6f\u4ef6\u3002<\/div>\n
4\u3001DART\u9500\u552e\u7ba1\u7406\u5668<\/div>\n
DART\u9500\u552e\u7ba1\u7406\u5668\u53ef\u4f5c\u4e3a\u4f01\u4e1a\u5728\u4f7f\u7528DART\u5e73\u53f0\u65f6\u7684\u8d22\u52a1\u7ba1\u7406\u5de5\u5177\uff0c\u4ee5\u4e86\u89e3\u7f51\u7edc\u5e7f\u544a\u9500\u552e\u6536\u5165\u53ca\u5229\u6da6\u60c5\u51b5\u3002<\/div>\n
5\u3001DART\u4f01\u4e1a(DE)<\/div>\n
DE\u662f\u4e00\u6b3e\u6388\u6743\u8f6f\u4ef6\uff0c\u4e3b\u8981\u89e3\u51b3\u901a\u8fc7\u5176\u4ed6\u6570\u5b57\u6e20\u9053\u800c\u53d1\u5e03\u7684\u7f51\u7edc\u5e7f\u544a\u4e2d\u6709\u5173\u7528\u6237\u3001\u670d\u52a1\u53ca\u6c47\u603b\u7b49\u4e8b\u5b9c\u3002<\/div>\n
6\u3001DART Adapt<\/div>\n
\u9488\u5bf9\u53d1\u884c\u5546\u7684DART Adapt\u662fDoubleClick\u63a8\u51fa\u7684\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u76ee\u7684\u662f\u4f7f\u7f51\u7edc\u5e7f\u544a\u8425\u9500\u4e1a\u7ee9\u5f97\u4ee5\u6700\u5927\u5316\u3002\u8be5\u4ea7\u54c1\u5177\u6709\u5b9a\u5236\u5316\u3001\u81ea\u52a8\u5316\u3001\u9002\u5e94\u6027\u5f3a\u3001\u53ef\u6574\u5408\u7b2c\u4e09\u65b9\u5e7f\u544a\u670d\u52a1\u5668\u7b49\u7279\u70b9\u3002<\/div>\n
7\u3001DART\u641c\u7d22<\/div>\n
DART\u641c\u7d22\u610f\u5728\u4e3a\u7f51\u7edc\u5e7f\u544a\u8425\u9500\u5546\u53ca\u4ee3\u7406\u5546\u63d0\u4f9b\u5b9e\u7528\u6280\u672f\u5de5\u5177\uff0c\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u8ffd\u8e2a\u53ca\u4f18\u5316\u591a\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u5e02\u573a\u8425\u9500\u884c\u4e3a\u3002<\/div>\n
8\u3001DART Motif<\/div>\n
\u610f\u5728\u4e3a\u6709\u5173\u521b\u5efa\u548c\u7ba1\u7406\u5bcc\u5a92\u4f53\u5e7f\u544a\u63d0\u4f9b\u591a\u65b9\u9762\u7684\u6574\u5408\u65b9\u6848\u3002<\/div>\n
9\u3001\u9488\u5bf9Flash-in-Flash\u7684DART Motif<\/div>\n
\u8fd9\u662f\u57fa\u4e8eDART Motif\u5e73\u53f0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u80fd\u65b9\u4fbf\u53d1\u884c\u5546\u5728Flash\u53ca\u89c6\u9891\u73af\u5883\u4e0b\u5c55\u793a\u76f8\u5e94\u5e7f\u544a\u3002<\/div>\n
10\u3001\u9488\u5bf9In-Stream\u7684DART Motif<\/div>\n
\u6709\u52a9\u4e8e\u53d1\u884c\u5546\u5c31\u6d41\u89c6\u9891\u5e93\u5b58\u5411\u5e7f\u544a\u5546\u63d0\u4f9b\u6709\u6548\u65b9\u6848\u3002<\/div>\n
11\u3001DoubleClick\u5e7f\u544a\u4ea4\u6362<\/div>\n
DoubleClick\u5e7f\u544a\u4ea4\u6362\u53ef\u52a0\u5f3a\u9876\u5c42\u5e7f\u544a\u5546\u3001\u4ee3\u7406\u5546\u53ca\u7f51\u7edc\u53d1\u884c\u5546\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u5e76\u5c06\u589e\u5f3a\u7f51\u7edc\u5e7f\u544a\u7684\u8425\u9500\u6548\u679c\u3002<\/div>\n
12\u3001\u6218\u7565\u670d\u52a1<\/div>\n
DoubleClick\u6218\u7565\u670d\u52a1\u53ef\u63d0\u4f9b\u7f51\u7edc\u5e7f\u544a\u7684\u4e13\u5bb6\u6307\u5bfc\u5efa\u8bae\uff0c\u4ee5\u4f7f\u63d0\u9ad8\u7f51\u7edc\u5e7f\u544a\u7684\u6574\u4f53\u6548\u679c\u3002<\/div>\n
\u4eceDART\u7684\u4ea7\u54c1\u7ebf\u5e03\u5c40\u53ef\u4ee5\u770b\u51fa\uff0cDoubleClick\u63d0\u4f9b\u7684\u662f\u4e00\u63fd\u5b50\u7684\u4e92\u8054\u7f51\u8425\u9500\u89e3\u51b3\u65b9\u6848\u800c\u975e\u4ec5\u6b62\u4e8e\u7f51\u7edc\u5e7f\u544a\u3002\u800c\u5728\u6211\u56fd\uff0c\u4e92\u8054\u7f51\u5e7f\u544a\u53d1\u529b\u5341\u4f59\u5e74\u4e4b\u540e\uff0c\u4e1a\u6001\u4ecd\u505c\u7559\u5728\u4ea7\u54c1\u800c\u975e\u670d\u52a1\u4e4b\u4e0a\u3002\u5f53\u7136\u7f8e\u56fd\u7684\u7f51\u7edc\u5e7f\u544a\u4e1a\u501f\u5176\u56fd\u5185\u9886\u5148\u7684\u4f20\u7edf\u5e7f\u544a\u4e1a\u7684\u9ad8\u8d77\u70b9\uff0c\u5177\u5907\u4e86\u4e00\u5b9a\u4f18\u52bf\u3002\u4f46\u5728\u7f51\u7edc\u7ecf\u6d4e\u4e2d\uff0c\u5728\u540e\u53d1\u4f18\u52bf\u4e2d\uff0c\u4e1a\u5185\u4f01\u4e1a\u662f\u5426\u5df2\u7ecf\u8db3\u591f\u7684\u5229\u7528\u5230\u7f51\u7edc\u5e7f\u544a\u4e43\u81f3\u7f51\u7edc\u8425\u9500\u884c\u4e1a\u7684\u884c\u4e1a\u7279\u8d28\uff0c\u5982\u6613\u7edf\u8ba1\u3001\u6613\u8ddf\u8e2a\u3001\u6613\u7ba1\u7406\u7b49\u5c5e\u6027\u4e89\u53d6\u66f4\u5927\u7684\u540e\u53d1\u4f18\u52bf\u3002<\/span><\/div>\n
\u968f\u7740\u7ade\u4e89\u7684\u65e5\u76ca\u6fc0\u70c8\uff0c\u7ade\u4e89\u7684\u6838\u5fc3\u4e5f\u4ece\u8868\u8c61\u5411\u5185\u6db5\u9012\u8fc1\u3002\u5f53\u6211\u4eec\u5728\u7f51\u7edc\u5e7f\u544a\u53d7\u4f17\u6570\u3001\u5e7f\u544a\u8bbe\u8ba1\u7b49\u65b9\u9762\u5df2\u7ecf\u96be\u4ee5\u53d6\u5f97\u4f18\u52bf\u65f6\uff0c\u56fd\u5185\u7684\u7f51\u7edc\u8425\u9500\u4f01\u4e1a\u5e94\u8be5\u66f4\u591a\u7684\u8003\u8651\u4ea7\u54c1\u7ec4\u5408\u3001\u589e\u503c\u670d\u52a1\u7b49\u7b49\u66f4\u6df1\u5c42\u6b21\u8981\u7d20\uff0c\u4e43\u81f3\u4e8e\u5f00\u59cb\u601d\u8003\u53d7\u4f17\u9009\u62e9\u7684\u672c\u8d28\u6291\u6216\u662f\u7f51\u7edc\u5a92\u4f53\u7684\u672c\u8d28\u5462\uff01<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

\u2014\u2014\u7f51\u7edc\u5e7f\u544a\u672c\u7eaa\u4e4b\u4e00 \u00a0 DoubleClick \u66fe\u662f\u6614\u65e5\u7f51\u5e45\u5e7f\u544a\u4e00\u7edf\u5929\u4e0b\u65f6\u7684\u738b … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[48,47,49],"_links":{"self":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/46"}],"collection":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":6,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":198,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions\/198"}],"wp:attachment":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}