\u75c5\u6bd2\u8425\u9500(Viral Marketing)<\/p>\n

\u5b9a\u4e49\uff1a\u75c5\u6bd2\u8425\u9500(Viral Marketing)\u662f\u6307\u5229\u7528\u516c\u4f17\u7684\u4fe1\u606f\u4f20\u64ad\u79ef\u6781\u6027\uff0c\u901a\u8fc7\u7528\u6237\u7684\u516d\u5ea6\u5206\u9694\u5047\u8bf4\uff08Six Degrees of Separation\uff09\uff0c\u5c06\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u4ee5\u75c5\u6bd2\u5f0f\u7684\u4f20\u64ad\u901f\u5ea6\u63a8\u9001\u81f3\u66f4\u591a\u6d88\u8d39\u8005\u9762\u524d\u3002<\/p>\n

\u516d\u5ea6\u5206\u9694\u5047\u8bf4\uff08Six Degrees of Separation\uff09\uff1a1967\u5e74\uff0c\u7f8e\u56fd\u54c8\u4f5b\u5927\u5b66\u7684\u5fc3\u7406\u5b66\u6559\u6388\u201c\u65af\u5766\u5229\u00b7\u7c73\u5c14\u683c\u5170\u59c6\u201d\uff08Stanley Milgram\uff0c1933 – 1984\u5e74)\u4e3a\u63cf\u7ed8\u8fde\u7ed3\u4eba\u4e0e\u793e\u533a\u7684\u4eba\u9645\u8054\u7cfb\u7f51\uff0c\u505a\u8fc7\u4e00\u6b21\u8fde\u9501\u4fe1\u4ef6\u5b9e\u9a8c\uff1a\u4fe1\u4ef6\u88ab\u968f\u673a\u53d1\u9001\u7ed9\u5c45\u4f4f\u5728\u5185\u5e03\u62c9\u65af\u52a0\u5dde\u5965\u9a6c\u54c8\u7684160\u4e2a\u4eba\uff0c\u4fe1\u4e2d\u5199\u6709\u4e00\u4e2a\u6ce2\u58eb\u987f\u80a1\u7968\u7ecf\u7eaa\u4eba\u7684\u540d\u5b57\uff0c\u5e76\u8981\u6c42\u6bcf\u540d\u6536\u4fe1\u4eba\u628a\u8fd9\u5c01\u4fe1\u5bc4\u7ed9\u81ea\u5df1\u8ba4\u4e3a\u662f\u6bd4\u8f83\u63a5\u8fd1\u8fd9\u540d\u80a1\u7968\u7ecf\u7eaa\u4eba\u7684\u670b\u53cb\u3002\u6bcf\u4f4d\u670b\u53cb\u6536\u5230\u4fe1\u540e\uff0c\u518d\u628a\u4fe1\u5bc4\u7ed9\u4ed6\u8ba4\u4e3a\u66f4\u63a5\u8fd1\u8fd9\u540d\u80a1\u7968\u7ecf\u7eaa\u4eba\u7684\u670b\u53cb\u3002\u6700\u7ec8\uff0c\u5927\u90e8\u5206\u4fe1\u4ef6\u90fd\u5bc4\u5230\u4e86\u8fd9\u540d\u80a1\u7968\u7ecf\u7eaa\u4eba\u624b\u4e2d\uff0c\u6bcf\u5c01\u4fe1\u5e73\u5747\u7ecf\u624b6\uff0e2\u6b21\u5230\u8fbe\u30021967\u5e745\u6708\uff0c\u7c73\u5c14\u683c\u5170\u59c6\u5728\u300a\u4eca\u65e5\u5fc3\u7406\u5b66\u300b\u6742\u5fd7\u4e0a\u53d1\u8868\u4e86\u5b9e\u9a8c\u7ed3\u679c\uff0c\u5e76\u63d0\u51fa\u4e86\u8457\u540d\u7684\u201c\u516d\u5ea6\u5206\u9694\u201d\u5047\u8bf4\uff0c\u53c8\u79f0\u4e3a\u201c\u5c0f\u4e16\u754c\u73b0\u8c61\u201d\uff08small world phenomenon\uff09\u3002\u7406\u8bba\u53ef\u901a\u4fd7\u5730\u9610\u8ff0\u4e3a\uff1a\u201c\u4f60\u548c\u4efb\u4f55\u4e00\u4e2a\u964c\u751f\u4eba\u4e4b\u95f4\u6240\u95f4\u9694\u7684\u4eba\u4e0d\u4f1a\u8d85\u8fc7\u516d\u4e2a\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u6700\u591a\u901a\u8fc7\u516d\u4e2a\u4eba\u4f60\u5c31\u80fd\u591f\u8ba4\u8bc6\u4efb\u4f55\u4e00\u4e2a\u964c\u751f\u4eba\u3002\u201d 2001\u5e74\uff0c\u54e5\u4f26\u6bd4\u4e9a\u5927\u5b66\u793e\u4f1a\u5b66\u7cfb\u7684\u767b\u80af\u00b7\u74e6\u5179\u4e3b\u6301\u4e86\u5bf9\u201c\u516d\u5ea6\u5206\u9694\u201d\u7406\u8bba\u7684\u9a8c\u8bc1\u5de5\u7a0b\uff0c166\u4e2a\u4e0d\u540c\u56fd\u5bb6\u7684\u516d\u4e07\u591a\u540d\u5fd7\u613f\u8005\u53c2\u52a0\u4e86\u8be5\u7814\u7a76\u3002\u8fd9\u4e00\u7406\u8bba\u4e5f\u662fSNS\u7684\u7406\u8bba\u57fa\u77f3\u3002<\/p>\n

\u75c5\u6bd2\u8425\u9500\u7f18\u8d77\uff1a
\n1996\u5e74\uff0c\u6c99\u6bd4\u5c14\u00b7\u5df4\u8482\u4e9a (Sabeer Bhatia)\u548c\u6770\u514b\u00b7\u53f2\u5bc6\u65af(Jack Smith)\u7387\u5148\u521b\u5efa\u4e86\u4e00\u4e2a\u57fa\u4e8eWeb\u7684\u514d\u8d39\u90ae\u4ef6\u670d\u52a1\u54c1\u724c\u201cHotmail\u201d\u3002\u5728\u7f51\u7ad9\u521b\u5efa\u7684\u524d18\u4e2a\u6708\u5185\uff0cHotmail\u53ea\u82b1\u8d39\u4e86\u5176\u7ade\u4e89\u5bf9\u624b\u8425\u9500\u8d39\u7528\u76843%\uff0c\u5c31\u5438\u5f15\u4e861200\u4e07\u6ce8\u518c\u7528\u6237\uff0c\u800c\u4e14\u8fd8\u5728\u4ee5\u6bcf\u5929\u8d85\u8fc715\u4e07\u65b0\u7528\u6237\u7684\u901f\u5ea6\u53d1\u5c55\u3002Hotmail\u4e4b\u6240\u4ee5\u5448\u73b0\u75c5\u6bd2\u5f0f\u7684\u53d1\u5c55\uff0c\u53ea\u662f\u7b80\u5355\u7684\u5229\u7528\u4e86\u201c\u75c5\u6bd2\u8425\u9500\u201d\u7684\u4f20\u64ad\u6a21\u5f0f\uff1a\u5728\u6bcf\u4e00\u5c01\u514d\u8d39\u53d1\u51fa\u7684\u90ae\u4ef6\u7684\u5e95\u90e8\u9644\u52a0\u4e00\u4e2a\u70ed\u94fe\u63a5\u201cGet Your Private,Free E-mail at www.hotmail.com<\/a>\u201d\u3002\u73b0\u5728\u5c31\u83b7\u53d6\u60a8\u7684Hotmail\u514d\u8d39\u4fe1\u7bb1\u3002<\/p>\n

\u75c5\u6bd2\u8425\u9500\u7b56\u5212\uff1a
\n\u9996\u5148\u8981\u786e\u5b9a\uff0c\u75c5\u6bd2\u8425\u9500\u5e76\u4e0d\u662f\u4e3a\u4e86\u4f20\u64ad\u75c5\u6bd2\u800c\u662f\u4e3a\u4e86\u8fbe\u5230\u8425\u9500\u76ee\u7684\u3002\u6240\u4ee5\uff0c\u201c\u542b\u800c\u4e0d\u6f0f\u201d\u7684\u521b\u610f\u662f\u51b3\u5b9a\u5176\u201c\u4f20\u67d3\u6027\u201d\u65e2\u75c5\u6bd2\u8425\u9500\u6548\u7387\u7684\u524d\u63d0\uff0c\u5a92\u4ecb\u901a\u8def\u7ec4\u5408\u662f\u51e0\u4f55\u5f0f\u4f20\u64ad\u653e\u5927\u7684\u8def\u5f84\uff0c\u7cbe\u51c6\u6709\u6548\u7684\u7b56\u7565\u89c4\u5212\u53ca\u7cbe\u7ec6\u7684\u75c5\u6bd2\u7ef4\u62a4\u3001\u7528\u6237\u5f15\u5bfc\u662f\u8425\u9500\u9879\u76ee\u6210\u529f\u7684\u4fdd\u969c\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3001\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u5ea6\u6216\u5b9e\u73b0\u4fc3\u9500\u624d\u662f\u6700\u7ec8\u76ee\u7684\u3002<\/p>\n

<\/p>\n

\u75c5\u6bd2\u8425\u9500\u7684\u7b56\u5212\u70b9\uff1a<\/p>\n

1\u3001\u6781\u5177\u5438\u5f15\u529b\u7684\u201c\u75c5\u6e90\u4f53\u201d\u521b\u610f\uff1a
\n\u5929\u4e0b\u6ca1\u6709\u514d\u8d39\u7684\u5348\u9910\uff0c\u5c24\u5176\u662f\u54c1\u724c\u4f20\u64ad\u603b\u8981\u4e3a\u5a92\u4ecb\u4e70\u5355\u3002\u4f20\u7edf\u7684\u54c1\u724c\u4f20\u64ad\u662f\u5728\u4e00\u5bf9\u4e00\u4e2d\u5b9e\u73b0\u4e00\u5bf9\u591a\u7684\u8f90\u5c04\u72b6\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u4fe1\u606f\u63a8\u9001\uff0c\u5c24\u5176\u662f\u51b7\u5a92\u4f53\u4e2d\u54c1\u724c\u5546\u8981\u4e3a\u6bcf\u4e00\u4e2a\u4fe1\u606f\u5230\u8fbe\u4ed8\u8d39\u3002\u800c\u4e4b\u6240\u4ee5\u8bf4\u75c5\u6bd2\u5f0f\u8425\u9500\u662f\u65e0\uff08\u4f4e\uff09\u6210\u672c\u7684\uff0c\u4e3b\u8981\u662f\u56e0\u4e3a\u75c5\u6bd2\u8425\u9500\u7684\u6838\u5fc3\u6b63\u662f\u5c06\u7528\u6237\u201c\u5a92\u4f53\u5316\u201d\u3002<\/p>\n

\u968f\u7740\u7f51\u7edc\u7684\u53d1\u5c55\uff0c\u5982\u4eca\u4fe1\u606f\u201c\u904d\u5728\u5316\u201d\u3001\u4f20\u64ad\u201c\u788e\u7247\u5316\u201d\u5df2\u7ecf\u5f88\u660e\u663e\uff0c\u54c1\u724c\u5546\u7684\u5a92\u4ecb\u7ec4\u5408\u8d8a\u6765\u8d8a\u5e9e\u6742\uff0c\u76d1\u63a7\u5931\u4f4d\uff0c\u5373\u4f7f\u5728\u4ee5\u201c\u7cbe\u51c6\u201d\u4e3a\u5356\u70b9\u7684\u7f51\u7edc\u5a92\u4f53\u73af\u5883\u4e2d\uff0c\u8981\u60f3\u505a\u5230ROI\u4e5f\u5f88\u96be\u3002\u75c5\u6bd2\u8425\u9500\u901a\u8fc7\u201c\u75c5\u6bd2\u5316\u7684\u521b\u610f\u201d\u6293\u4f4f\u6d88\u8d39\u8005\u7684G\u70b9\uff0c\u4e00\u4e2a\u4e2a\u91ce\u86ee\u751f\u4ea7\u7684\u201c\u610f\u89c1\u9886\u8896\u201d\u901a\u8fc7\u5176\u5f71\u54cd\u529b\u5c06\u201c\u6b63\u786e\u7684\u54c1\u724c\u4fe1\u606f\u201d\u8f90\u5c04\u5230\u4e00\u5c0f\u64ae\u6d88\u8d39\u8005\u4e4b\u4e2d\uff0c\u826f\u6027\u5faa\u574f\u5f00\u59cb\uff0c\u51e0\u4f55\u5f0f\u7684\u4f20\u64ad\u589e\u6b96\u5b9e\u73b0\u4e86\u3002\u66f4\u591a\u7684\u6d88\u8d39\u8005\u6210\u4e3a\u201c\u54c1\u724c\u5a92\u4f53\u201d\uff0c\u5229\u7528\u81ea\u5df1\u7684\u4eba\u9645\u5173\u7cfb\u7f51\u8fdb\u884c\u514d\u8d39\u7684\u54c1\u724c\u4fe1\u606f\u63a8\u9001\uff0c\u54c1\u724c\u5546\u987a\u5229\u7684\u5c06\u90e8\u5206\u4f20\u64ad\u6210\u672c\u8f6c\u5ac1\u5230\u6d88\u8d39\u8005\u7684\u201c\u81ea\u5a92\u4f53\u201d\u8eab\u4e0a\u3002<\/p>\n

\u5f53\u7136\uff0c\u66f4\u591a\u7684\u201c\u81ea\u5a92\u4f53\u201d\u5e76\u4e0d\u80fd\u5728\u4f20\u64ad\u4e2d\u6536\u83b7\u201c\u503c\u5f97\u9a71\u52a8\u201d\u7684\u5229\u76ca\uff0c\u4f46\u7528\u6237\u4e3a\u4ec0\u4e48\u4f1a\u5728\u81ea\u89c9\u6216\u4e0d\u81ea\u89c9\u4e2d\u5145\u5f53\u54c1\u724c\u5a92\u4ecb\u7684\u89d2\u8272\u5462\uff1f<\/p>\n

\u4fe1\u606f\u4f2a\u88c5\uff0c\u521b\u9020\u4f20\u64ad\u610f\u613f\uff1a\u54c1\u724c\u53ca\u4ea7\u54c1\u4fe1\u606f\u8981\u4f2a\u88c5\u6210\u201c\u6d41\u6c13\u5154\u201d\uff0c\u6de1\u5316\u5e7f\u544a\u4fe1\u606f\u3002\u4eba\u4eec\u5bf9\u5e7f\u544a\u7684\u62b5\u89e6\u5fc3\u7406\u8d8a\u6765\u8d8a\u5f3a\uff0c\u63a8\u9001\u5f0f\u7684\u4fe1\u606f\u57fa\u672c\u90fd\u88ab\u6d88\u8d39\u8005\u7684\u6212\u5907\u5fc3\u7406\u5f62\u6210\u7684\u201c\u9632\u706b\u5899\u201d\u963b\u6321\u5728\u5fc3\u667a\u4e4b\u5916\u3002\u53ea\u6709\u5c06\u54c1\u724c\u53ca\u4ea7\u54c1\u7684\u201cDNA\u201d\u653e\u5927\u3001\u8bd9\u8c10\u5316\u3001\u6545\u4e8b\u5316\uff0c\u5f62\u6210\u5177\u6709\u5438\u5f15\u529b\u53ca\u4f20\u64ad\u529b\u7684\u6982\u5ff5\uff0c\u624d\u80fd\u4fc3\u8fdb\u7528\u6237\u5b8c\u6210\u4ece\u7eaf\u7cb9\u53d7\u4f17\u5230\u79ef\u6781\u4f20\u64ad\u8005\u7684\u53d8\u5316\u3002<\/em><\/p>\n

\u6848\u4f8b\uff1a\u6d41\u6c13\u5154 MashiMaro<\/p>\n

1999\u5e745\u67088\u65e5\uff0c\u97e9\u56fd\u52a8\u753b\u65b0\u79c0\u91d1\u5728\u4ec1\u4e3a\u513f\u7ae5\u6559\u80b2\u8282\u76ee\u8bbe\u8ba1\u4e86\u4e00\u4e2a\u65b0\u7684\u5361\u901a\u5154\uff0c\u8fd9\u53ea\u5154\u5b50\u76f8\u8c8c\u7325\u7410\u3001\u884c\u4e3a\u9f8c\u9f8a\u3001\u601d\u60f3\u7b80\u5355\u3001\u8be1\u8ba1\u591a\u7aef\u3001\u7231\u800d\u6d41\u6c13\u3001\u53ea\u5360\u4fbf\u5b9c\u4e0d\u5403\u4e8f\uff0c\u7136\u800c\u6b63\u662f\u8fd9\u4e2a\u5145\u6ee1\u7f3a\u70b9\u3001\u6d3b\u8be5\u88ab\u6b3a\u8d1f\u7684\u5f31\u8005\u6210\u4e86\u53cd\u5076\u50cf\u660e\u661f\uff0c\u5b83\u6311\u6218\u5df2\u6709\u7684\u4ef7\u503c\u89c2\u5ff5\uff0c\u53cd\u6620\u4e86\u5927\u4f17\u6e34\u671b\u6446\u8131\u73b0\u5b9e\u3001\u9003\u8131\u5236\u5ea6\u9650\u5236\u6240\u4ed8\u51fa\u7684\u52aa\u529b\u4e0e\u906d\u53d7\u7684\u632b\u6298\u3002<\/p>\n

\u00a0\u5728\u5f62\u8c61\u8425\u9500\u4e0a\uff0c\u4f9d\u6258\u5f53\u65f6\u6b63\u5728\u6025\u901f\u6269\u5927\u7684IM\uff08\u5373\u65f6\u804a\u5929\u5de5\u5177\uff09\u5982QQ\u3001MSN\u7b49\uff0c\u8bbe\u8ba1\u7cfb\u5217\u8868\u60c5\uff0c\u5728\u7f51\u53cb\u4e4b\u95f4\u7684\u8c03\u4f83\u4e2d\u56fe\u7247\u3001Flash\u5f62\u8c61\u75c5\u6bd2\u5f0f\u7684\u4f20\u64ad\u4e00\u53d1\u4e0d\u53ef\u6536\u62fe\uff0c\u5982\u4eca\u8fd9\u4e2a\u7f51\u7edc\u865a\u62df\u660e\u661f\u884d\u751f\u51fa\u7684\u5546\u54c1\u5df2\u7ecf\u8fbe\u52301000\u591a\u79cd\u3002\u6d41\u6c13\u5154\u4e5f\u662f\u97e9\u56fd\u7b2c\u4e00\u4e2a\u6253\u8fdb\u56fd\u9645\u5e02\u573a\u7684\u52a8\u753b\u8096\u50cf\u3002<\/p>\n

\u8d1f\u9762\u6848\u4f8b\uff1a\u8054\u60f3 – 7\u59297\u591c\u4e0d\u5403\u4e0d\u559d\u7f51\u7edc\u8ffd\u8e2a\u7ea2\u672c\u5973\u4e8b\u4ef6<\/p>\n

\u00a0<\/p>\n

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\u00a0
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\u00a0 <\/p>\n

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2\u3001\u54c1\u724c\u53ca\u4ea7\u54c1\u4fe1\u606f\u6df1\u5ea6\u690d\u5165\uff0c\u529f\u80fd\u544a\u4e4b\u7b80\u6d01\u660e\u4e86\uff0c\u4e14\u9690\u85cf\u5728\u54c8\u54c8\u955c\u3001\u5927S\u7f8e\u4e3d\u65e5\u8bb0\u3001\u4e5d\u9f99\u658b\u3001\u7ea2\u725b\u3001\u675c\u857e\u65af\u7b49\u4e4b\u4e2d\uff0c\u5b9e\u73b0\u4e86\u201c\u65e0\u5e72\u6270\u201d\u4f20\u64ad\u3002<\/p>\n

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\u75c5\u6bd2\u8425\u9500(Viral Marketing) \u5b9a\u4e49\uff1a\u75c5\u6bd2\u8425\u9500(Viral Mark … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[1670,1669],"_links":{"self":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/2071"}],"collection":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2071"}],"version-history":[{"count":0,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/2071\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}