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Service\uff1asports
\nTitle\uff1aAnta \u201cShoebox\u201d installation
\nCategory\uff1aGraphic
\nDesign Company\uff1aJWT Shanghai
\nSubcategory\uff1aPoint Of Purchase – campaign
\nCreative Concept Background : Anta as the official partner of CBA, launched a few player limited edition shoes, respectively for Li Xiaoxu, Tang Zhengdong, Zhou Pent. We need promote those shoes at retail. This is not only to promote the product, but also to promote the CBA players spirit and inspire consumers.
\nSolution: Based on 3 players\u2019 different individual style, we produced the retail display by the real shoe box. The concept called \u201cRelease\u201d. So consumer saw that each player\u2019s spirit being released from the Anta shoe box.
\nResult: This campaign drove sales significantly at retail and also inspired basketball lovers hugely.
\nCredits Creative Direct: Yang Yeo, Elvis Chau, Terence Leong
\nArt Director: Zhang Chao
\nCopy: Salome Zhang
\nClient Service: Edward Dai
\nI\/C Grapher: Casper Franken (SHOTOPOP)
\nPhotographer: Jonathan Tay, RJ Teo (CLIQ)
\nProduction House: CLIQ Asia Ltd<\/p>\n","protected":false},"excerpt":{"rendered":"

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