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{"id":1902,"date":"2012-03-08T16:18:02","date_gmt":"2012-03-08T08:18:02","guid":{"rendered":"http:\/\/www.tmter.com\/?p=1902"},"modified":"2012-09-12T21:31:19","modified_gmt":"2012-09-12T13:31:19","slug":"bruno-aveillan-tvc-shangri-la-hotel-group-%e9%a6%99%e6%a0%bc%e9%87%8c%e6%8b%89%e9%85%92%e5%ba%97%e9%9b%86%e5%9b%a2","status":"publish","type":"post","link":"http:\/\/www.tmter.com\/?p=1902","title":{"rendered":"Bruno Aveillan – TVC – Shangri-La Hotel Group \u9999\u683c\u91cc\u62c9\u9152\u5e97\u96c6\u56e2"},"content":{"rendered":"

<\/embed><\/object><\/p>\n

\u80cc\u666f\u97f3\u4e50\u6539\u7f16\u81ea1999\u5e74\u6cd5\u56fd\u3001\u5c3c\u6cca\u5c3c\u3001\u745e\u58eb\u548c\u82f1\u56fd\u56db\u56fd\u5408\u4f5c\u7535\u5f71\u300aHimalaya \u559c\u9a6c\u62c9\u96c5 – l’enfance d’un chef\u300b\u7684\u539f\u58f0\u97f3\u4e50\u300aLa Mort De Lhapka\u300b\uff0c\u8868\u6f14\u8005\u662f Bruno Coulais\uff0c\u300aHimalaya \u559c\u9a6c\u62c9\u96c5\u300b\u662f Jacques Perrin \u96c5\u514b.\u8d1d\u6c49\u5bfc\u6f14\u7684\u201c\u5929.\u5730.\u4eba \u751f\u547d\u4e09\u90e8\u66f2\u201d\u4e4b\u4e00\uff1a\u300a\u8fc1\u5f99\u7684\u9e1f\u300b\u3001\u300a\u5fae\u89c2\u4e16\u754c\u300b\u548c\u300a\u559c\u9a6c\u62c9\u96c5\u300b\u3002<\/p>\n

\u300aLa Mort De Lhapka\u300b\uff1a
\n<\/embed><\/object><\/p>\n

\u7b14\u8005\u66fe\u7ecf\u5199\u8fc7\u7684\u4e50\u8bc4\uff1a
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La Mort De Lhapka\uff0c\u542c\u5230\u54ed\u3002
\n\u3000\u3000\u5929\u9ad8\u4e91\u6de1\uff0c\u4eba\u4eec\u8ffd\u9010\u592a\u9633\u5954\u8d70\uff0c\u70c8\u98ce\u6495\u626f\u5589\u5499\uff0c\u8840\u5728\u71c3\u70e7\u3002
\n\u3000\u3000\u9020\u5316\u4e0d\u4ec1\uff0c\u82cd\u751f\u5982\u5c18\uff0c\u8e52\u8dda\u4e0e\u4e16\u4e8b\u8270\u8f9b\uff0c\u4ecd\u6709\u4eba\u8c28\u5b88\u65b9\u5bf8\u3002
\n\u3000\u3000\u4ec0\u4e48\u662f\u5e78\u798f\uff0c\u4ec0\u4e48\u662f\u5b89\u5b81\uff1f
\n\u3000\u3000\u5929\u5730\u65e0\u8bed\uff0c\u552f\u6709\u8fdc\u65b9\u6b8b\u9633\u60b2\u601c\u7684\u51dd\u89c6\u3002
\n\u3000\u3000\u6811\u5c31\u5728\u90a3\u513f\uff0c\u8981\u8017\u5c3d\u4e00\u751f\u53bb\u671d\u62dc\uff0c\u89c1\u5230\u624d\u77e5\u4f55\u5982\u3002<\/em><\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0cShangri-La Hotel Group \u8fd8\u66f4\u65b0\u4e86\u5176\u5e73\u9762\u5e7f\u544a\uff0c\u6574\u4e2a\u7cfb\u5217\u5305\u62ec\u4e09\u4e2a\u4e3b\u9898\uff1a<\/p>\n

\u6000\u62b1\u7bc7\uff1a
\n\"printSwan\"<\/a><\/p>\n

\"90858A_Swan<\/a><\/p>\n

\u6e29\u6696\u7bc7\uff1a
\n\"printWolves\"<\/a><\/p>\n

\"90858A_Wolf<\/a><\/p>\n

\u77e5\u97f3\u7bc7\uff1a
\n\"printDolphins\"<\/a><\/p>\n

\"90858A_Dolphin<\/a><\/p>\n

The campaign, developed by Ogilvy & Mather, Hong Kong, says- There’s no greater act of hospitality than to embrace a stranger as one’s own.<\/em><\/p>\n

The campaign symbolically portrays the idea of hospitality. So, what we can see here is a different campaign for a hotel.<\/p>\n

CREDITS\uff1a<\/p>\n

Advertising Agency:<\/strong> Ogilvy & Mather, Hong Kong
\nCreative director: <\/strong>Pierre Desfretier
\nArt directors:<\/strong> Pierre Desfretier, Genevieve Hardy
\nCopywriters: <\/strong>Kwei Chee Lam, Edgard Montjean, Troy Sullivan
\nProducer:<\/strong> James Brook-Partridge
\nAccount servicing:<\/strong> Adam O\u2019Conor, Laura Le Roy
\nPlanning: <\/strong>Catherine Moustou
\nMusic composer:<\/strong> Bruno Coulais
\nProduction company:<\/strong> Quad Productions
\nDirector:<\/strong> Bruno Aveillan
\nMedia agency:<\/strong> Maxus
\nVia: Ads of the world<\/a><\/p>\n

CAMPAIGN CREDENTIALS:<\/p>\n

Advertising Agency: Ogilvy & Mather, Hong Kong
\nCreative Director: Pierre Desfretier
\nArt Director: Pierre Desfretier, Genevieve Hardy
\nCopywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
\nAccount Manager: Adam O\u2019Conor, Laura Le Roy<\/p>\n

\u6d3b\u52a8\u540d\u79f0: \u81f3\u5584\u76db\u60c5,\u6e90\u81ea\u5929\u6027
\n\u5ba2\u6237: \u9999\u683c\u91cc\u62c9\u9152\u5e97\u96c6\u56e2
\n\u4ee3\u7406\u516c\u53f8: \u5965\u7f8e\u5e7f\u544a\u9999\u6e2f
\n\u5ba2\u6237\u670d\u52a1: Adam O\u2019Conor, Laura Le Roy
\n\u7b56\u5212: Catherine Moustou
\n\u521b\u610f\u603b\u76d1: Pierre Desfretier
\n\u827a\u672f\u6307\u5bfc: Pierre Desfretier, Genevieve Hardy
\n\u6587\u6848: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
\n\u5236\u7247\u4eba: James Brook-Partridge
\n\u7535\u89c6\u5e7f\u544a\u5bfc\u6f14: Bruno Aveillan
\n\u97f3\u4e50\u4f5c\u66f2: Bruno Coulais
\n\u5236\u4f5c\u56e2\u961f: Quad Productions
\n\u5a92\u4f53\u91c7\u8d2d: Maxus
\n\u6295\u653e\u6e20\u9053: TV, Cinema, In-flight, Magazines, Online, Airport<\/p>\n","protected":false},"excerpt":{"rendered":"

\u80cc\u666f\u97f3\u4e50\u6539\u7f16\u81ea1999\u5e74\u6cd5\u56fd\u3001\u5c3c\u6cca\u5c3c\u3001\u745e\u58eb\u548c\u82f1\u56fd\u56db\u56fd\u5408\u4f5c\u7535\u5f71\u300aHimalaya … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1241,1303],"tags":[1345,1376,1370,1372,1375,1357,1204,1371,1374,1112,1336,1373,1358],"_links":{"self":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/1902"}],"collection":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1902"}],"version-history":[{"count":0,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/1902\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}