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{"id":1887,"date":"2012-02-27T00:27:37","date_gmt":"2012-02-26T16:27:37","guid":{"rendered":"http:\/\/www.tmter.com\/?p=1887"},"modified":"2012-02-27T00:27:37","modified_gmt":"2012-02-26T16:27:37","slug":"coca-cola-buenos-aires-friendship-machine-%e5%8f%8b%e8%b0%8a%e8%b4%a9%e5%8d%96%e6%9c%ba","status":"publish","type":"post","link":"http:\/\/www.tmter.com\/?p=1887","title":{"rendered":"Coca-Cola – Buenos Aires – Friendship Machine \u53cb\u8c0a\u8d29\u5356\u673a"},"content":{"rendered":"

Coca-Cola \u7684\u54c1\u724c\u8425\u9500\u4e00\u76f4\u8ba9\u56fd\u5185\u996e\u6599\u4f01\u4e1a\u4ef0\u89c6\uff01<\/p>\n

\u5f53\u7136\u4e00\u4e9b\u9ad8\u79d1\u6280\u7684\u8425\u9500\u6a21\u5f0f\u53ef\u80fd\u5c1a\u7f3a\u4e4f\u6a21\u4eff\u8fdb\u800c\u8d85\u8d8a\u7684\u57fa\u7840\uff0c\u4f46\u5229\u7528\u751f\u6d3b\u4e2d\u968f\u5904\u53ef\u89c1\u7684\u4e00\u4e9b\u5143\u7d20\u548c\u5de5\u5177\uff0c\u5176\u5b9e\u4e5f\u53ef\u4ee5\u521b\u9020\u51fa\u8ba9\u4eba\u773c\u524d\u4e00\u4eae\u8bb0\u5fc6\u6df1\u523b\u7684IDEA.<\/p>\n

\u53ef\u53e3\u53ef\u4e50\u8fdb\u6765\u5728\u5168\u7403\u8303\u56f4\u5185\u8fdb\u884c\u4e86\u4e0d\u5c11\u4e92\u52a8\u5f0f\u8425\u9500\u5c1d\u8bd5\uff0c\u540c\u6837\u662f\u5728 Buenos Aires \uff08\u963f\u6839\u5ef7-\u5e03\u5b9c\u8afe\u65af\u827e\u5229\u65af\uff09\u8fd9\u4e2a\u5145\u6ee1\u9b54\u5e7b\u8272\u5f69\u7684\u57ce\u5e02\uff0c\u5728\u62c9\u7f8e\u7684celebrate Friend\u2019s Day \uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u63a8\u51fa\u4e86\u4e00\u4e2a\u5de8\u578b\u7684Friendship Machine \u53cb\u8c0a\u8d29\u5356\u673a\u3002<\/p>\n

3.5\u7c73\u9ad8\u7684\u8d29\u5356\u673a\u5fc5\u987b\u89811+1\u7684\u4e24\u4eba\u5408\u4f5c\u624d\u80fd\u6295\u5e01\u8fdb\u884c\u8d2d\u4e70\uff0c\u4e5f\u53ea\u6709\u8fd9\u6837\u624d\u80fd\u4eab\u53d7\u52301+1\u7684\u8282\u5e86\u4fc3\u9500\u3002\u5f88\u4fd7\u5957\u7684\u4fc3\u9500\u6982\u5ff5\uff0c\u4e0d\u590d\u6742\u7684\u6d3b\u52a8\u8bbe\u7f6e\uff0c\u4f46\u53d6\u5f97\u4e86\u75c5\u6bd2\u5f0f\u7684\u4f20\u64ad\u6548\u679c\u3002<\/p>\n

\u672c\u6d3b\u52a8\u5171\u57287\u4e2a\u56fd\u5bb6\u6216\u5730\u533a\u8fdb\u884c\u8986\u76d6\uff0c\u57289\u4e2a\u5c0f\u65f6\u7684\u6d3b\u52a8\u671f\u5185\uff0c\u9500\u552e\u91cf\u662f\u5e73\u65e5\u76841075\uff05\u3002\u540c\u65f6\uff0c\u6570\u4ee5\u5343\u8ba1\u7684\u7f51\u7ad9\u3001\u535a\u5ba2\u7b49\u8fdb\u884c\u4e86\u4e8b\u4ef6\u7684\u81ea\u6211\u5f0f\u4f20\u64ad\u3002<\/p>\n

<\/embed><\/object><\/p>\n

\u80cc\u666f\u4fe1\u606f\uff1a<\/p>\n

Advertising Agency \u5e7f\u544a\u4ee3\u7406\u516c\u53f8\uff1aOgilvy \u5965\u7f8e, Buenos Aires, Argentina
\nExecutive Creative Director \u6267\u884c\u521b\u610f\u603b\u76d1\uff1aGaston Bigio
\nHead of Art \u827a\u672f\u603b\u76d1: Jonathan Gurvit
\nCreative Director \u521b\u610f\u603b\u76d1: Javier Mentasti, Ignacio Ferioli
\nCopywriter \u6587\u6848: Nicolas Vara
\nArt Director \u7f8e\u672f\u6307\u5bfc: Ignacio Flotta
\nGeneral Planning Director: Julieta Rey
\nAgency Production: Jose Cardelli
\nAccounts Directors: Karina Aiello\/Guadalupe Acuna\/Natalia Noya
\nProduction Chief: Marcelo Ramos
\nAgency Producer: Esteban Garc\u00eda Ciraldi<\/p>\n

\u6d3b\u52a8\u6240\u83b7\u8363\u8a89\uff1a
\n\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282 2011 \u91d1\u5956 \u6237\u5916
\n\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282 2011 \u94f6\u5956 \u5a92\u4ecb\u5e94\u7528
\n\u514b\u91cc\u5965\u5956 2011 \u91d1\u5956 \u8bbe\u8ba1
\n\u514b\u91cc\u5965\u5956 2011 \u94f6\u5956 \u6237\u5916<\/p>\n","protected":false},"excerpt":{"rendered":"

Coca-Cola \u7684\u54c1\u724c\u8425\u9500\u4e00\u76f4\u8ba9\u56fd\u5185\u996e\u6599\u4f01\u4e1a\u4ef0\u89c6\uff01 \u5f53\u7136\u4e00\u4e9b\u9ad8\u79d1\u6280\u7684\u8425\u9500\u6a21\u5f0f … \u7ee7\u7eed\u9605\u8bfb →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1257,1304,1317],"tags":[1322,1318,1324,1325,1319,1323],"_links":{"self":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/1887"}],"collection":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1887"}],"version-history":[{"count":0,"href":"http:\/\/www.tmter.com\/index.php?rest_route=\/wp\/v2\/posts\/1887\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1887"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tmter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}